Monday 22 March 2010

London 2012 Olympics: Locog opens ticket registration website

Locog, the London 2012 organising committee, this morning launched for UK and EU residents interested in buying tickets for the Games, which go on sale next year.

Reigning Olympic women's 400m champion Christine Ohuruogu was among those due to be present at Trafalgar Square for a media event to mark the launch and the first day of London becoming the next Olympic and Paralympic host city, following the closing ceremony of the Vancouver 2010 Winter Paralympic Games last night.

The ticket registration site tells its users that "they will be among the first to hear about ticketing news and other exciting events and offers" although signing up does not give users any head start in the application process.

Locog will be hoping that the launch helps begin to appease the London Assmebly, which last week issued a list of 18 hard-hitting questions amid demands for transparency and affordability in the ticketing strategy.

While London bidders promised a range of tickets at less than £30, there have been recent indications from Locog that that price barrier is too low to meet a £441 million ticketing revenue target.

The Assembly submission called for specific details about price, the availability of tickets, whether there will be any priority access and the purchasing arrangements.

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